Salming Underwear

5 September, 2017

Salming och Schulman

Problem
Salming would create awareness of the brand and take new positions in the market. One had to communicate this in a cost-effective way to its target audience.

Solution
We analyzed the target audience’s media habits and appropriate channels for a new communication strategy, resulting in a close collaboration with 1000apor. A series of films were produced which meant that B√∂rje Salming was persecuted and filmed by the brothers Schulman. The films were shown on 1000apor.se and on msn.se. They also quickly became a big success on youtube.com.

In connection with the film campaign, collections of e-mail addresses, banner ads, website and a webbshop were also made.

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